I am a NYC based fashion photographer.
A Creative Director asked me at the end of a portfolio review: ‘Why are you taking photos?’ I thought about the right answer to that question then and ever since then: I like solving creative problems that businesses have with their brand and their marketing. The camera, the lights, the location, it’s all just a means to an end. An end that is to tell a story that creates interest in the subject.
I work with fashion industry clients because of the aspirational story telling that is at the core of fashion. Stories about the dreams people have about themselves, about their life, about the people they want to surround themselves with. I work with a European Sensibility on an American Canvas.
For me, when my background in technology, my experience in retail and marketing, my people leadership, and my visual expression all come together to execute a dance that results in people being stopped and paying attention to the story that is being told about a brand, about a product, about a lifestyle, or a person - that’s a beautiful moment.
Tell me the story you want to tell and I will find a way to make it happen, whatever it takes.
I'm actively involved as board member and committee member at ASMP (American Society of Media Photographers) and FGI (Fashion Group International).