Thousands of eyes come to the Dripbook website every day looking to find new creative solutions for advertising, editorial and other commercial projects. One of the most important ways you can ensure that your books reach the right eyes is to tag them properly.
To watch a short video on how clients use Dripbook, head here.
According to creative marketing guru Karen D'Silva, "Think of tagging as making your book the solution to a client’s problem. When a client is working on a specific job, they need a creative artist for a specific reason. These reasons should guide your tagging."
"A job might revolve around a specific subject category (food, celebrity, travel, children). Or the product needs to be depicted in a specific way ("studio lighting", contemporary, "pen and ink"). Or the client is looking to capture a mood or concept (youth, romance, luxury, innovation, the future, tradition)."
To add tags to your books, head to the Organize section, open each book, and begin adding pertinent tags to each book in the left hand column.
Here are some really important technical things to keep in mind when tagging:
• Be sure to separate multiple word tags with quotation marks. If you don’t use quotation marks, your multiple word tags could be chopped up into individual words. Your tags should look like this: landscape, “black and white”, wildlife, nature, "natural light", travel
• Separate tags / tag phrases with commas.
• Do not put in tags such as your own name or the basic genre of your book – these are included automatically.
• Do not put in ‘shot-in-the-dark’ tags such as “awesome photographer” or “the best illustration ever” as these will be ignored.
Here's how Karen would tag some example books:
Karen suggests: contemporary, cinematic, sexy, fashion, color, editorial, emotional, "youth culture", retro, playful, "artificial color", art, narrative, provocative, Paris, Venice, "strong female", connectivity
Karen suggests: bright, color, vibrant, bold, collage, "photo illustration", narrative, psychedelic, conceptual, assemblage, figurative, graphic, contemporary, retro, monochromatic, "sci-fi", medical, lifestyle, editorial, pop
Karen suggests: kids, personal, optimistic, exploration, childhood, color, location, "location driven", humor, "studio lighting", "leisure travel", parenthood, tenderness, desire, excessive, green, nature, outdoors
Karen suggests: "strong color", personal, studio, saturated, dramatic, food, figurative, dark, moody, "graphic composition", fruit, vegetables, movement, realistic, modern, classic, conceptual, art, abstract, imperfection