Interview with NYCFotoWorks co-founder Joshua Herman
Posted on 11th September 2014 by Austin Gould

1) Tell us a little bit about NYCFotoWorks.

NYCFotoWorks is a collaborative effort between myself and former documentary photographer Marc Asnin that we founded in 2009. Our aim is to bring trendsetters in the industry together in an efficient and enjoyable way to meet 1-on-1 with professional photographers from around the world. We’re focused on bringing talented people together in hopes of creating collaborative connections.

What started as a small event with less than 50 photo editors in 2009 has now grown to a 3 times a year event (twice in NYC & once in LA) of 150+ art buyers/producers, creative directors, photo editors, designers and reps.

We’re able to simultaneously offer photographers the opportunity to meet 1-on-1 with up to 50 industry creatives over 3 days in an organized way, as well as allowing the art buyers and photo editors to show up for several hours and meet personally with an incredible group of photographers. The caliber of work is exclusively professional, so both sides of the table benefit from meeting.

2) How long has NYCFotoWorks existed?

We are celebrating our 5 th year this year.

3) What makes NYCFotoWorks different from other portfolio reviews?

All the photographers who attend our events are pre-screened in order to ensure professional quality work. This in turn brings more and more art buyers and photo editors to our event because they welcome the opportunity to meet with highly talented photographers, some of whom they already know or have worked with, some of whom they are meeting for the first time.

4) I understand you have a portfolio review coming up October 28-30; that's exciting! How do you select artists who apply to have their portfolios reviewed?

The application is accessible on our website Applicants should hear back from us within 24 hours and for those who are accepted, there is a link within the acceptance email where they can purchase an attendance package.

5) Did the last review go how you expected it to? Feel free to elaborate.

Because the event is so much about the people we are bringing together, each event is a bit different. The last event was quite successful and it seemed that everyone walked away inspired and content with their meetings. It always feels good after putting on one of these events to have the photographers you’ve been interacting with for weeks via email come up to you and express how grateful they are for what we’re doing and their intention to come back again soon.

6) What has been the best/most memorable moment for you working at NYCFotoWorks?

This is quite a question. There isn’t just one most memorable moment. It really comes down to the people both attending and working, the event. Whenever you have a good group of people together who are happy to be there, excited about the opportunity to meet so many fellow professionals and talk about great photography, there’s a certain energy in the air that is quite inspiring and satisfying at the end of the day. To meet hard-working photographers from all over the U.S., South America, Europe and even Asia that attend our event and to see how valuable the experience is for them, it makes every event well worth all the craziness leading up to it.