Peter Strain teamed up with State Design to celebrate the launch of the FIFA Women's World Cup being aired on Fox Sports. The FIFA Women's World Cup Canada 2015 takes place this Summer, June 6 – July 5 on FOX and FOX Sports 1.
State CD Marcel Ziul: “Fox Sports commissioned us to work on a rousing spot about the history of FIFA Women’s World Cup from the perspective of the USA national team. If that wasn’t cool enough, we were privileged to pair up with renowned illustrator Peter Strain.
State’s grandest challenge was figuring out how to breathe life into the amazing illustrations within the abbreviated time allotted. Another challenge was determining how to seamlessly weave our art direction into that of Strain’s illustration style.
We labored for days figuring out all of the transitions and how we wanted to combine footage, illustration, graphics, and cel animation all together. Strategizing was key in making a project work like this work and work well.
We created all of our mattes and brushes the old fashioned way — by hand in our studio. Also, we had to match the 3D look to the illustration aesthetic and apply that to the crowd generation to fill up the stadiums.
[As it is only] a two-minute spot, we poured over every single shot carefully, ensuring the viewer would always be engaged. In the world of Insta-Vine, everyone’s attention span is no longer than six seconds. We had to keep it rolling!"