Success Stories : : Adam Savitch Shoots for Paul Mitchell
Posted on 15th July 2016 by Austin Gould

Photographer: Adam Savitch
Creative Director: Sharyn Belkin Locke
Splash Rigging Specialist: Brian Byrne
Digital Retouching: Chic-Paris
Client: John Paul Mitchell Systems

Success Stories is a blog series where we talk to artists on Dripbook about their recent successful projects, providing industry insights from top creative professionals.

Continuing with this series, we interviewed photographer Adam Savitch for a project he recently did with John Paul Mitchell Systems. In the article he discusses what went into the creation of some beautiful product images, including his technique and feelings on the work.

◦How were you first contacted to create the work?

Sharyn, the Creative Director at John Paul Mitchell Systems contacted my agent, Randy Cole Represents. We set up a conference call with her to discuss the project. Although she provided swipe and examples of images for discussion purposes, she left a lot of the creative in my hands.

◦What was your process in creating this piece or pieces?

For this project, I wanted the splashes to be as natural as possible capturing most of the elements in a single shot. Rigs were built to create and control the shape and size of the splash. I position the product bottles at specific angles to control the wrapping of the splash. The set is tented to protect the camera and lens. A separate “clean “ shot of each product bottle is made and then the splashes are captured.

My team and I did the shoot without any client presence and worked until I was satisfied that we had exactly what we needed.

I edited down the shoot to my selects and shared them with Sharyn. Together we made our final selections and discussed combinations and refinements to be made in retouching.

I did all the post production comping and file prep myself before handing it off to my retouchers for final execution. The process went really well. We had three rounds of retouching and delivery of the job went off smoothly.

◦How did you feel about the work, and during the whole process?

After my first conversation with Sharyn I immediately liked her and was enthusiastic to have such wide creative control on a project for such a beautiful brand. I wanted to take this project and the splashes to a new level for them and do something really inspiring. I was happy that she reacted positively to the same images that were my favorites as well.

All in all, working with Sharyn was a breeze – our aesthetic sensibilities were in alignment and our communication was and is stellar.

Within a short time, John Paul Mitchell Systems called me back for another job with their high end luxury brand Awapuhi Wild Ginger. Just released this July. This time in a glossy black setting.

Adam is currently working on delivering a new project for JPMS...

Check out his portfolios on Dripbook !