An artist’s life begins when creativity opens doors for opportunity. For Robert Bella Hernandez the high school darkroom was a mecca for discovering passion and talent as a young photographer eager to learn and grow.

Creating fine work takes experience and training with masters in their fields. What better way to discover one’s talents but in the company of legends? Working for David Lachapelle in photo production pushed Hernandez to explore his potential in the arts. While working for Lachapelle on shoots for celebrities such as Elton John, Christina Aguilera, Shakira, Jennifer Lopez, and Liz Taylor, Hernandez began to develop his own style and grow into the industry leader he is today.

Now, as a leader and pioneer pushing photography to reflect expressions of life, Hernandez applies his innate talent and understanding for all things beautiful to a market that demands a fresh approach in the world of commercial photography.

New York Multimedia is a full service media production company that focuses on the creative needs of its clients. When creating powerful and high quality images for e-commerce, commercial advertising, print collateral, fashion lookbooks, or videos, New York Multimedia will provide cost effective solutions.