Sarah Druce

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Her Genre: Art Direction

Her Location: London, United Kingdom

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Brand Saver Live

Flyer for Brand Saver Live event in New York.

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Porti_Parges_SF_3 | Flyer for Brand Saver Live event in New York.

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Porti_Parges_SF_32 | Exterior and Interior graphic treatment of the Brand Saver Live 'Pop-Up' store. Sarah commissioned an Illustrator to create a playful environment where the product was ‘hero’ and the only 3D element.

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Porti_Parges_SF_33 | Thousands of people came to the store over the 2 weeks it was open. Pantene blow drys and Cover girl make overs were fully booked in the first day.

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Porti_Parges_SF_34 | Customers could interact with and learn about some of P&Gs; most popular beauty and household brands together under one roof.

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Porti_Parges_SF_35 | At a time when the recession had hit hard, P&G; took the opportunity to teach consumers how to do more with less in an engaging and interactive environment.

Art Direction

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