from the time i was a very little girl no one could tell me what to wear…clothing & styling was my form of creative expression...listening to my heart & following my path i got a degree in fashion merchandising, marketing & management in new york's greenwich village, started my fashion career as a visual merchandiser for jc penney & then macy's, dreaming of a job where i could dress "real people" instead of mannequins...
in 1995 i created & opened a boutique, Down to Earth in Hoboken, NJ... passionately styling my customers with ease & loving the creative process of designing each & every one of my store front windows, marketing concepts & advertising campaigns, i sold the business when it was 8 years old & it flourished for 16 years.
becoming a mom, i found another niche that needed to be filled & created, designed & opened another lucrative business in Hoboken, Romparoo, an indoor soft play ground for babies & toddlers...a fabulous creative experience & sold that business for a profit... i was then hired by a client to create & design a boutique in Nyack, from planning to 2x4's to turn key, another successful business was born & continues to grow.
missing my fashion roots, i sought out my dream career of styling...
i am a lead wardrobe & prop stylist for national & international commercial & advertising clients such as American Express, Similac & AT&T..as; well as the head stylist/style editor for NJ Monthly, NJ Bride Magazine's & formerly Park Place Magazine...styling & producing fashion shoots from the inception of the "idea & theme", scouting locations, casting models, hiring photographers, hair & make up artists, set design, propping, editing & layouts...i am a freelance lead wardrobe/prop stylist for numerous Advertising and Ecommerce clients.
additionally, i have styled, merchandised & hosted fashion shows, photo shoots, events, web videos, advertising, packaging & ecommerce
Harper Collins Publishing
Century 21 Department Stores
People Style Watch Magazine Olay
Dooney & Bourke
Susan B Komen Foundation Lord & Taylor
Americas Next Top Model
Ivory Soap Commercial/Proctor & Gamble
Conde Naste Traveler Magazine
Seventeen Magazine’s Rock n Style Runway Show at Fashion Week NYC
my work is my pleasure...
peace & good vibes -wendy